Leverage Agency was born from the success of Fitness Business Uni, a program that has empowered countless personal trainers to transition into successful online coaches. Under the leadership of Stephen McGrath, we've evolved to meet the dynamic needs of the fitness industry, offering comprehensive coaching programs that focus on sustainable growth, client retention, and business scalability.
REAL WORK. REAL RESULTS.
At Leverage Agency, we don’t just talk business. We live by a set of core values that shape every interaction, every strategy, and every result. Here’s what drives us:
Results Over Theory
We believe in action, not just information. Our programs are built on proven systems, not guesswork. Everything we teach is based on real-world success—used by coaches hitting consistent £10K+ months.
No fluff. No filler. Just frameworks that work.
Client First, Always
Your success is our mission. From onboarding to scaling, we’re by your side with personalized support, honest feedback, and accountability that keeps you moving forward.
Growth Without Burnout
We help fitness professionals grow sustainably. That means building businesses that don’t require 50+ hour workweeks or total burnout. More impact, more income, less stress.
You can scale without sacrificing your sanity.
Transparency & Trust
Coach the Coach
We’re not just business consultants—we’re educators and mentors. We help you become a stronger leader, a better coach, and a sharper business owner.
Our job is to make you the authority in your niche.
TRAINING WITH THE INDUSTRY'S BEST
Leverage Agency provides detailed and proven strategies to grow your online fitness coaching business. We help you attract more leads and maximize sales through targeted ads, social media, back-end automation, and expert sales closing training.
A workflow that cuts the fluff & amplifies execution. We’ll help you lock in daily structure, eliminate busywork, and operate at peak performance so you can get more done in less time, with less stress.
Structured. Focused. Efficient
Learn how to build, launch, and automate lead-generation systems that bring in high-quality clients on repeat — without chasing, guessing, or burning out on content.
High-Impact. Consistent. Effortless
Our proven backend system does the heavy lifting for you. From lead capture to follow-up, LEAD WEB automates your growth — built specifically for fitness coaches ready to scale smart.
Automated. Scalable. Battle-tested
At Leverage Agency, we’re not just marketers—we’re seasoned fitness professionals, business strategists, and client success obsessives
who know what it takes to build a thriving online fitness business.
"Since joining the program, my coaching level has significantly improved, and I've gained over 100,000 followers with the skills and tools I learned."
Karl O'Rourke
"I've just had my biggest month at £8K and transitioned from working 40 hours a week on the gym floor to five, with everything else online."
Zoe Calaway
"I'm seeing a massive improvement in my coaching skills, client engagement, and retention. The program has been instrumental in my business growth."
Becky Jones
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